You may have heard of someone who made a fortune off his online business from your friend, a conference or social media. You’re probably wondering, “How can I make good money online myself?” or, if you already have a website, you might be wondering, “Why isn’t my landing page making me lots of money?” Today we're going to show you the psychological mechanisms behind the landing page of one of the most successful online business: Mentorbox.
If you want to get in shape, it's better to learn from someone who has a six-pack. If you want to make money online, it's better to learn from someone who has already made millions there. That’s why we’re here today showing you how Mentorbox has been wildly successful under Alex Mehr and Tai Lopez.
Your landing page might not be making money because you haven’t put enough thought into how people think. According to Lopez, “There's 25 psychological bias every website needs to have because these are the ways humans make decisions. Humans are actually simpler than you think.”
Let's look at some of the psychological mechanisms at work:
1. Human Face
At first glance my eye was on the human figure—more precisely, her face. Even in the age of digital marketing, your site visitors are still humans. If you want to persuade your visitors to buy from you, you must understand human psychology. Research shows that from the day we’re born, we humans naturally gravitate our attention towards faces compared with other things. Now, if you already have a huge brand, like Apple, you can break this rule. But for average businesses, adding human figures and faces will increase your relatability and credibility tremendously
An anchor is where a visitor looks first when he lands on a webpage. This is where your value proposition should be, telling the visitor what’s in it for them. Mentorbox understands its customers very well. A lot of Mentorbox's potential
customers would love to be CEOs one day. Therefore, the line “Read like a CEO” not only says what's in it for the visitor, but also adds a layer of relatability to the website.
Authority is what makes people trust the website. We all know that it isn’t hard for just anyone to put up a website claiming anything they want. Here, the line “New York Times Best-Selling Author” right below the human figure builds authority immediately when you visit the page.
One of the 25 psychological biases is association. We tend to trust something more if it's presented with another trustworthy figure. We can see here that there are multiple authority figures in the background. Another bias is liking-loving. Some of the authority figures in the background are well known, so there's a high chance that the visitor has heard of some of these people before. If the visitor likes some of the figures in the background, he's more likely to trust Mentorbox.
5. Influence through multiple big, beautiful CTAs
You should put your CTA throughout the website because not everyone buys when they're presented with the offer the first time. One of the cognitive bias is “influence by mere exposure tendency,” meaning the more your viewers see the CTA, the higher chance they'd click on it. Remember to add scarcity into your CTA like “this offer is not available forever.”
But why did we mention the Wolf of Wall Street in the title?
Photo credit: Tai Lopez
Don't get us wrong, we're not talking about sex, drug, rock n' roll here...
Mentorbox's landing page reminds us of the Straight Line Method from Jordan Belfort (aka the Wolf of Wall Street).
From top to bottom, the website went from pitching the product to introducing the founder and then introducing the
company. It matches the “straight line method” 100 percent.
As Jordan mentioned in the book “Way of the Wolf”, there's three 10s you must convince your prospect to believe in to make a sale.
THE THREE TENS
These things have to score a 10 on a 1—10 scale for your customer to convert to a sale:
1. The product, idea, or concept
2. You, personally
3. Your company
People make the decision to buy when these 3 points are aligned at the same time. Don't take our words for it, here's the answer straight from the Wolf himself.
“...no matter what product you’re selling, whether your prospect walks in your door or answers your cold call or clicks on your website, they will always enter the encounter with a preconceived notion about you, about your product, and about the company you work for.” – Jordan Belfort
Here's how exactly Mentorbox did it.
Okay, we've covered a lot of useful psychological mechanisms you can implement to your website today to make it more compelling to visitors. We have to wrap up half way because if we write everything here, it'd be too long for you to read. Anyways, if you're interested to know more about how to really boost your conversion rate with pragmatic psychological methods, feel free to request a free marketing assessment at eprofitinbound.com.
As promised, here's our free gift for you! It's a full website template using the same principle we just talked about.